HONEST TEA
National Honesty Index Microsite
THE NATIONAL HONESTY INDEX
Four years ago two Honest Tea employees conducted a social experiment where they left a cooler of Honest Tea in a park with a sign that asked people to pay $1 for it. Four years later that social experiment has evolved into the National Honesty Index. The National Honesty Index 35 cities. Thousands of people. One question: Who’s more Honest?
CREDITS
Year
Agency
Client
Role
2012
Stink Digital
Honest Tea
Freelance Creative Director
Awards
FWA Mobile Site of the day
Featured on Behance - UI/UX