Verizon Wireless Digital Rebrand
For the first time in 15 years, the brand redefined its positioning and brand identity. Step one of this total transformation was to reposition the brand strategically. We implemented a new brand identity across all consumer touch-points and provided simple and personal consumer-first user experiences in all channels. The three lead agencies developing and implementing this new brand promise were Wieden & Kennedy, Siegel & Gale, and AKQA. Working alongside the two partner agencies, AKQA was responsible for everything digital and mobile.