VOLKSWAGON POLO

For Followers of No One - Microsite

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FOR FOLLOWERS OF NO ONE

Produced for DDB Sydney, the site supports the launch of Volkswagen’s newly redesigned Polo model with a fully integrated campaign based around the tagline “For dedicated followers of no one”. Created to connect with young drivers seeking a stylish, intelligently built car, the campaign positions its drivers as independent thinkers while showcasing Volkswagen’s innovative approach to engineering the new Polo.4

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CREDITS

Year
Agency
Client
Role


2010
Wasabi Digital
Volkswagon/DDB
Creative Director/Design Lead

Awards

FWA Site of the day

©Michael Glass 2022