An immersive environment that lets prospective gamers explore the vast range of titles available on PlayStation’s new console. Using the opening tagline of “Do You Want to Live?”, Aussie agency BMF’s site for Sony PS3 welcomes visitors to a floating galaxy filled with game trailers and other goodies pertaining to the console. But instead of asteroids and other spatial shards, the site opts for a sea of whirling cubes that users can click on and view details on games from various publishers including Konami and Relentless Software. By clicking and holding the mouse, you can navigate through the dizzying, yet immersive terrain in quicker fashion and get previews of upcoming titles including Grand Theft Auto 4 as well as current PS3-exclusive games like Ratchet & Clank: Tools of Destruction and Time Crisis 4
Year
Agency
Client
Role
2008
BMF
Sony
Senior Art Director/Design Lead
Awards
FWA Site of the day
15th AIMIA Awards
- Best Entertainment - Winner
- Best in Show - Winner