VOLKSWAGON POLO

For Followers of No One - Microsite

FOR FOLLOWERS OF NO ONE

Produced for DDB Sydney, the site supports the launch of Volkswagen’s newly redesigned Polo model with a fully integrated campaign based around the tagline “For dedicated followers of no one”. Created to connect with young drivers seeking a stylish, intelligently built car, the campaign positions its drivers as independent thinkers while showcasing Volkswagen’s innovative approach to engineering the new Polo.4